Migration to Magento 2 and new eCommerce platform design.

Emporio Cattani, historical omnichannel retailer of luggage and leather goods, renews its online commercial presence with a latest generation eCommerce website.

At the base of the project there is the Customer's need to have an integrated platform able to perfectly combine all existing omnichannel assets: online store, physical store, Amazon stores and eBay stores. At the same time there is the desire to relaunch the digital image of the company also through the improvement of navigation of the mobile site.

Having Emporio Cattani already based its eCommerce operations on Magento, the choice of using Magento 2 for the new version of the site appeared for the company, other than winning, a natural one.

Subject of a complete redesign, the site offers now a totally immersive and rewarding shopping experience from any device. Detailed product pages, enhanced search capabilities and the ability to consult the catalog directly by brand, offer customers ample opportunities to easily find the products their interest. With the Out of Stock Notification function, the user then receives an alert when a product of interest, temporarily exhausted, becomes available again.

Targeted SEO interventions and effective multi-channel web marketing campaigns have perfected the work, bringing in a short time significant sales results.

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